What I was responsible for?
Packaging Desgin
Strategy
Logo Design
About Sano Stree is a skincare and wellness brand built for the modern Indian woman — one who is intentional about what she puts on her skin and equally intentional about the brands she trusts. Built from the ground up, the brief was simple: create a visual identity that feels premium, personal, and made specifically for her.
Objective Skincare is one of the most crowded spaces in D2C. Every brand claims to be clean, natural, and effective. The real challenge was building a visual identity that communicated all of that — before the customer even read the label. Sano Stree needed to stand out on shelf, earn trust instantly, and feel like it belonged in the premium segment from day one.
Outcome The result is a complete brand identity that is confident without being loud, and minimal without being cold. The olive and cream palette, editorial wordmark, and botanical icon system work together as a cohesive visual language — one that scales cleanly across packaging, collateral, and digital touchpoints. A brand that looks exactly as good as the product inside.
Challenges
Visual Identity: The brand needed a visual system that felt rooted in nature without looking like every other green skincare brand. The goal was to be recognisably natural — but distinctly Sano Stree.
Market Positioning: Premium D2C skincare in India is a fiercely competitive space. The identity needed to carve out a position that felt elevated and trustworthy — without losing the warmth and femininity at the brand's core.
Collateral Design: Every touchpoint — from the business card to the brand pattern — needed to feel like it belonged to the same world. Consistency across collateral is what separates a logo from a brand.
